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5 Trends in business sustainability 2024

The year 2024 will mark a before and after in terms of business sustainability. The growing awareness of the environmental and social challenges we face manifests the need to move towards updated ESG strategies adapted to the market. The growing awareness of the environmental and social challenges we face manifests the need to move towards updated ESG strategies adapted to the market.

Companies are adopting business models based on the circular economy. This involves reducing, recycling and reusing to increase the life cycle of your products, maximize the value of resources and minimize waste.

To advance business circularity in 2024, companies must integrate these principles into their operations, adopt innovative technologies, establish strategic collaborations and encourage the development of sustainable materials and products with a low environmental impact.

The future of business in 2024 will be marked by a holistic approach to sustainability throughout the supply chain. This trend lies in ensuring the long-term viability of a company through relationships with suppliers, partners and customers that recognize their impact on competitiveness, reputation and general well-being. That is, build a transparent and environmentally responsible global economy.

Carbon neutrality has become one of the main objectives worldwide. Companies are committed to reducing emissions and offsetting their carbon footprint through investments in renewable energy and offset projects. It is no longer an option but an essential requirement to contribute to the generation of a positive environmental and social impact.

According to CSRD (Corporate Sustainability Reporting Directive), in 2024 large companies will be required to publicly report their sustainability performance through environmental, social and corporate governance impact reports. Therefore, transparency is consolidated as a fundamental pillar that will promote accountability and consumer trust.

For yet another year, technology becomes a key ally, from artificial intelligence and blockchain solutions to environmental monitoring applications. Technological innovation is driving new ways to address environmental challenges and improve efficiency.

For companies, adopting a Climate-Positive approach not only means contributing to reducing the negative impact on the environment, but also generating a net positive impact on the climate.

The year 2024 promises to be a period of progress in the business sustainability agenda. Organizations that embrace these trends will be well positioned to lead the way toward a more responsible business future.

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