In a world marked by the culutre of unbridled consumption, Black Friday is a temptation to take advantage of commercial opportunities. However, the lure of big discounts and promotions generate massive purchases with a negative environmental impact that directlly affects the generation of carbon footprint.

In this article we will reflect on what effects Black Friday has on the environment and how we can adopt more conscious consumption habits in this context.

The environmental cost of Black Friday

In the final stretch of the year, the consumption peak promoted by Black Friday and Christmas shopping has climatic, environmental and social consequences. Among the factors contributing to the increase in CO2 and other greenhouse gas emissions are:

  • Overconsumption: This common and immoderate tendency to acquire, spend or consume goods that are not always necessary significantly increases the production and consumption of goods. This can lead to excessive use of natural resources, increased carbon footprint and waste generation.
  • Accelerated production: Meeting Black Friday demand requires a large amount of natural resources to produce. As a result, depletion of these resources and the generation of a larger carbon footprint can occur.
  • Packaging and waste: Increased shopping is often accompanied by increased amounts of often single-use packaging, plastics and product waste. Many of these materials are not biodegradable contributing to environmental pollution.
  • Transportation impact: Online shopping that takes place during Black Friday generates an increase in product shipments and deliveries. This implies an increased circulation of vehicles, which can contribute to greenhouse gas emissions and air pollution.
  • Energy consumption: The considerable number of online purchases implies a higher average energy consumption to handle orders and fulfill delivery logistics. Consequently, it means an increase in carbon emissions contributing to climate change.

The role of business in environmental awareness

As a company dedicated to the conservation and regeneration of forests, we understand the responsibility we have to promote sustainable and conscious practices among our community and customers. To this end, we want to encourage actions that promote more environmentally friendly habits:

  • Promote circular consumption: Offer discounts to customers who return used products of the same brand for reclying or repurchase. This encourages responsible consumption.
  • Sustainable offers: Replace aggressive discounts with promotions that promotes sustainability. For example, donate part of the profits obtained on Black Friday to CO2 offset projects.
  • Education and awareness: Instead of promoting overconsumption and putting the focus on selling, educate our consumers on how to manage a conscious and sustainable purchase.

Black Friday does not have to be synonymous with a negative environmental impact. It is up to us to redefine this pattern of consumerism by reflecting on how we can make a difference and create a positive impact that promotes sustainability. From CO2 Revolution, we invite you to reflect on how every purchase can be an opportunity to contribute to the preservation of the planet.